Android Headliner: A Virtual Reality Device?
Over the last year there have been a number of new platform and
‘fields of android’ coming through. Android TV, Android Auto and Android
Wear to name just a few. However, one of the more interesting platforms
of late is virtual reality. A year ago, this was largely a thing of
science fiction and reserved for movies and TV alike. Then came along
Samsung with their Gear VR and everything changed. Then LG followed
suit, making their intention clear to enter the field. Then came HTC at
MWC with their rather strange looking HTC Vive unit, which seems to have
a clear focus on gaming. Not forgetting, Google also released
their on-the-cheap Google Cardboard option last year. Even this week,
there were reports that Google are rumored to be working on some sort of
unifying ‘android for virtual reality’ platform. So, it does seem that
Virtual Reality is here to stay. But is it? It is clear that
manufacturers see a market and they are now all scrambling to offer
their various options. In fact, one could argue HTC shifted their focus
this year from offering the revamped HTC One M9 that everyone expected,
to virtual reality.
Let’s face it, if they had not been announcing the HTC Vive, then
they would certainly have needed to put more effort into the One M9. So
manufacturers obviously see a market. But does the market actually
exist? Who is going to buy this sort of tech? Is it not overkill? There
are problems with overheating, there are health issues associated with
VR units, lots of people are not supposed to use them. Not to mention,
it seems unlikely that most ‘average’ consumers are going to be picking
up a VR unit any time soon. Or is this wrong? Are manufacturers seeing a
brand new industry which will allow them to cross over into new fields
and pick up new customers? Will Samsung further delve into virtual
reality based movies and videos and secure a bunch of new video based
customers while HTC does the same with the gamers out there? It all
currently seems too disjointed and lacking a clear industry direction.
Maybe the various manufacturers are just trying to appeal to the
tech-savvy among us? Maybe VR is merely a show of force between the
manufacturers, a race to show who can build the best VR unit that no one
wants or will use.
Remember 3D TV’s? They were successful weren’t they. People ran to
the shops to pick them up. Is VR not just the next evolution of 3D TV’s?
Will you be walking past a shop in few years, see a Gear VR or HTC Vive
in a bargain bucket and think “damn, I forgot about that!” Who knows!
The truth is, in this ever-changing and quick-evolving world of tech,
there are no guarantees anymore. VR units might seem like like the next
level, but it just as easily and just as quickly could become dated. To
throw my two cents in, I doubt I’ll be buying one. The question is
though, will you?
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